There’s always a chance that a component of your exhibit will get damaged from the time it is shipped to setting up on the day of the event. It’s your responsibility to anticipate what could go wrong, take steps to prevent it, and know how to fix it. In her article, “Damage Control,” Candy Adams of Exhibitor Online explains how to prepare for disasters before, during, and after the show. Prepare for dangers in the shipping and...

Trade show fees can add up quickly. The best way to avoid being overcharged is to double check invoices and ask questions. In her article, “Checks and Balances” Candy Adams provides a quick checklist to help you stay within budget. Venues Ask about any available discounts on shipping, installation-and-dismantle labor-rates, supervisory I&D fee waivers and early bird pricing. Inquire about any undisclosed service fees. Disposal...

Graphics are a vital component to every trade show booth. Effective graphics will capture your target audience and drive traffic to your booth. Maximize your booth visibility by ensuring that your booth graphics are the right size, color, and are placed properly with the booth. According to the article, “A Rookie’s Guide to Graphics” by Candy Adams, trade show exhibits should grab the attention of attendees in three seconds or...

Parting ways with your trade show vendor will happen at some point in everyone’s marketing career. Exhibitors typically terminate their contracts with vendors because they outgrow the exhibit house or have trust issues with the vendor.  In Candy Adams’ article for Exhibitor Online, “Breaking Up is Hard to Do” she provides a list of the reasons for ending business with an exhibit house. The Wrong Size. Clients outgrow...

A First impression is everything at a trade show. It is important to catch the attention of trade show attendees as soon as they see your booth. The best way to stand out from your competitors is to create a eye catching theme for your booth. In Candy Adams’ aritcle, “What’s in a Theme?” she offers ideas for developing a theme for your trade show booth. Candy suggests you visit an art gallery to gain inspiration if you...