The first thing that attendees will notice is your booth design. A big thing to remember about trade shows is that you only have one chance to make a first impression. Participants can form opinions in as little as five seconds, giving you a very small window of opportunity to convert them into customers. The Trade Show Network Marketing Group has compiled a list of the top things to keep in mind when designing your next trade show...

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Managers often make decisions before considering how they will affect the bottom-line price when it comes to buying new exhibits. EXHIBITOR enlisted the help of six new-build experts to help you downsize the cost of your next project. Stay within your budget by following these cost-saving tips! Finalize marketing directives before the design. Lay out your marketing directives and discuss any changes, preferences, or requirements with your...

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Size matters in this booth. It was a 60×100 booth with a lot of silver walls. Graphics had to make a big statement and be sized appropriately. Several fun lifestyle graphics captured the eye of the attendees.

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Bringing the zen to sound display, the client wanted an open and straightforward appearance. No clutter or overpowering graphics. Just simple and clean lines combined with crisp white and grey/silver tones that made an elegant high-end statement to align with the product positioning.

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