The marketing industry has a continuous fascination with Millennials. They have a significant impact on the economy, but the often-overlooked Generation Z is also on the rise. Danna Schwerdt, Creative Marketing Specialist with Underboeck Software International, reveals how Generation Z will change the event marketing landscape. Generation Z began in the mid-nineties and is still growing. They make up about 26% of the American population, and are...

The first thing that attendees will notice is your booth design. A big thing to remember about trade shows is that you only have one chance to make a first impression. Participants can form opinions in as little as five seconds, giving you a very small window of opportunity to convert them into customers. The Trade Show Network Marketing Group has compiled a list of the top things to keep in mind when designing your next trade show...

Do you struggle with finding dependable employees for your events? Have you ever encountered an emergency situation that left you understaffed? Two executives from Victory Marketing, a staffing agency geared towards the event and trade show industry, created EventStaffr as a solution to this common problem. Founder Vinny Antonio and Marketing Director Casey Ayars created the mobile app to meet the needs of event managers who are on the road, in...

Have heard of content marketing? Relatively new, content marketing is a technique businesses use for developing unique, valuable content to engage their online followers on social media and their website.  Justine Savage of Trade Show News Network explains the benefits of incorporating content marketing into your next trade show in her article, “6 Easy Ways to Make Content a Part of Your Exhibiting Plan.” Content marketing should be...

Choosing the right vendors for your next event is the key for a successful trade show experience. Not all vendors operate the same. Asking your vendors specific questions can help you save time and money. Don’t assume anything. Have a clear understanding with your vendors about the expectations for both parties. Use Alesandra Dubin’s article, “8 Questions to Ask Your Rental Vendor Before an Event,” as a checklist for your...