Making a good first impression is critical to the success of your trade show. For customers, visiting your exhibit at the trade show is often the only way to connect face to face with your brand. Your booth staff is “the face” of your brand at every trade show. It is important that your booth staff receives proper training prior to the trade show to ensure you maximize the business opportunities at your event. Mike Thimmesch of...

Are you ready to take your trade show exhibit overseas? Mike Thimmesch provides great tips to include on your planning check list in his article, “11 Quick Tips for International Exhibiting.” Plan ahead. Taking your trade show exhibit overseas requires more time, more money, more planning. Don’t wait to the last minute to start planning especially if this is your first international trade show. Do your research. Learn as much...

Poor staff etiquette is one of the biggest trade show faux pas. Bad etiquette includes sitting down in the booth, not interacting with leads, backs turned to the aisle (in conversation), and eating in the booth. Inconsistent staff etiquette can negatively affect the overall success of your trade show booth. In Mike Thimmesch’s article, “13 Bad Booth Staffers” he discusses the various types of poor etiquette by trade show booth...

Exhibitors know that trade shows are a key piece in a business model. But have you ever wondered just how valuable a trade show is to a company? In Mike Thimmesch’s latest article “16 Powerful Stats on the Value of Trade Shows” he justifies the value of trade shows with facts. 10 powerful statistics of trade shows B2B exhibitions were 39.2% of B2B marketing budgets in 2011 81% of trade show attendees have buying authority The...