Trade show exhibitors and attendees are looking to generate leads, conduct research, and sell a product or service. In his article, “How Mobile Apps Directly Benefit Exhibitors at Trade Shows,” Rob Cartagine, co-founder and lead developer of AppBurst, describes how a mobile app from the unique viewpoint of a trade show helps everyone involved maximize an event’s potential. Lead Generation Trade shows are a prime resource for generating...

Attendees and exhibitors are embracing event mobile apps. But it’s important not to just put an app out there because it’s on your to-do list – offer something that adds value by carefully investigating the features in the event app solution. Juli Cummins, a Digital Media Marketing Coordinator from A2Z Inc., details the essential features of a successful event mobile app solution in her article, Features to Consider when Evaluating...