Companies focus on trade shows to increase brand awareness and find new business opportunities, but many exhibitors underestimate the impact of a strong online presence. In today’s digital age, maintaining and promoting your company online will help you maximize your influence. Nishita Jain, Senior Director of Digital Marketing at a2z, Inc., lists the five items you need to enhance your online booth. Logo. This first step is a no-brainer....

Condensing thoughts into 140 characters is tough, especially if you are trying to communicate information about your upcoming trade show. Twitter users that follow hundreds or thousands of account can often overlook important information. To prevent, include as much valuable information about your event or trade show as possible in every tweet. Nishita Jain, Director of Digital Marketing for A2z, Inc. suggests using the five W’s (Who, what,...