Basic websites are no longer sufficient for promoting your events. These days, users expect more than a good color scheme that matches your logo. Event eebsites are your best tool for capturing leads, so it’s important that it’s user-friendly and it functions properly. Rob Hamlin of Trade Show News Network has compiled a quick check list to help ensure your website is up to par, in his article, “The Elements of a Great Event...

Printing brochures and flyers for trade shows is expensive and there is no guarantee that all of them are going to be used. Going digital minimizes print waste and is a cost effective way to communicate with trade show attendees. Candy Adams discusses various innovative digital tactics that you can incorporate into your trade show, in her article, “Read All About It.” Value-Added Business Cards. Business cards can be used for more than a...

Condensing thoughts into 140 characters is tough, especially if you are trying to communicate information about your upcoming trade show. Twitter users that follow hundreds or thousands of account can often overlook important information. To prevent, include as much valuable information about your event or trade show as possible in every tweet. Nishita Jain, Director of Digital Marketing for A2z, Inc. suggests using the five W’s (Who, what,...

Internet data security has been a hot topic for a couple of years now. Large corporations like Target, Home Depot and ebay have been victims to massive security breaches that have affected millions of consumers. Cleaning up the mess after a security beach is expensive and extremely time consuming, not to mention is breaks the trust of your customers. Events and trade shows are no strangers to data hacking. Thousands of people submit valuable...

The best time for show organizers to start generating interest for next year’s event is during and immediately following the current show. Post-event marketing should start while the enthusiasm is still high and continue throughout the year, according to an article for Trade Show News Network by Christine Cullity. She provides 5 marketing tactics to help you create a post-event marketing plan. The first tip is to email all show attendees...