Trade show booths come in all shapes and sizes. The most popular booth size is 10 feet by 10 feet. With so many booths this size, it’s important to separate yourself from the others at the trade show. Mike Mraz, trade show expert, provides a variety of ways to best maximize the space in your booth. He suggests that the people and the promotion are the integral part of creating the most interactive experience for your visitors. Learn more...

Last month we featured the available pricing options for renting a booth for your upcoming trade show. Now that you’ve decided to rent a booth, it is important to consider the additional benefits of renting. Mel White of Classic Exhibits Inc. recently published an article called “Now That You’ve Decided to Rent Your Trade Show Exhibit.” In his article, he provides insight into things to consider when renting. First and...

Great event planners are naturals with the ‘details’ . It seems to be ingrained our DNA — the ability to plan every aspect of our lives and be keenly aware of the steps even before we take them. As successful planners, we have the ability to see all the “what ifs” or as we call it “Murphy’s Law”. Having the skills to remain calm and prepare a plan B on the spot are essential on any trade show floor. Here are some...

Are you new to trade shows or just need a refresher?  Here’s a quick primer from the fashion industry that can be applied to any trade show.   Listen carefully as Nancy Berger, Vice President of Marketing and Communications for Project Trade Show, provides a list of things you should never do in a trade show booth. In a video for Fashion Entrepreneur Report, she offers a variety of great tips for building a successful trade show...

There is a myriad of elements that contribute to successful trade shows. From event coordinating to booth design, all play an important role in putting on a good show. Ken Krogue is a contributor for Forbes and an expert on trade shows. In his recent article “The 12 Commandments of Incredibly Successful Tradeshows,” Krogue offers up the secrets to his company Insidesales.com. Ken compiled a list of essential do’s and...