The performance of the business-to-business trade show industry continues to improve after a big increase in the first quarter of this year. The Center for Exhibition Industry Research (CEIR) reported even stronger results in the second quarter of 2015: a year-on-year gain of 3.8%. The CEIR Index determines overall performance by measuring yearly changes in four key metrics: Net Square Feet of Exhibit Space Sold, Professional Attendance, Number...

Making a good first impression is critical to the success of your trade show. For customers, visiting your exhibit at the trade show is often the only way to connect face to face with your brand. Your booth staff is “the face” of your brand at every trade show. It is important that your booth staff receives proper training prior to the trade show to ensure you maximize the business opportunities at your event. Mike Thimmesch of...

Companies are often faced with the challenging decision of whether to rent or purchase a trade show booth. Exhibitor Magazine surveyed more than 100 marketing and trade show professionals to gain insight into how many businesses own, rent, or refurbish their trade show booths. The survey results proved that owning a trade show booth is the most popular choice, but more businesses are considering the benefits of renting or refurbishing a booth....

Great event planners are naturals with the ‘details’ . It seems to be ingrained our DNA — the ability to plan every aspect of our lives and be keenly aware of the steps even before we take them. As successful planners, we have the ability to see all the “what ifs” or as we call it “Murphy’s Law”. Having the skills to remain calm and prepare a plan B on the spot are essential on any trade show floor. Here are some...