Trade shows can be a significant part of your revenue stream. Companies spend thousands of dollars on exhibit design, materials, and promotional items with the hope that they gain enough new business to make their efforts worthwhile. Many businesses struggle with tracking lead progression and reporting a solid return on investment. Emily Long of BaslerCo Inc. shares helpful strategies in her article, “Tracking the Online ROI of Your Offline...

In just four years, Snapchat has become one of the biggest social media outlets worldwide with over 100 million active users and 7 billion views per day. Many companies don’t realize the powerful business applications associated with the growing platform. Danna Schwerdt, Creative Marketing Specialist at Underboeck Software International, explains how event marketers can harness the new technology to promote trade shows. Snapchat users...

The 2016 trade show season is fast approaching. If you’re going to participate, now is the time to start planning. Whether you’re sponsoring, exhibiting, or even just attending, trade shows are big investments that require extensive preparation. You’ll need to begin the process far in advance depending on your level of involvement and the scale of the project. The Trade Show Network has put together a useful timeline for planning your next...