The meetings industry is rapidly changing, and old practices just aren’t going to be as effective in the future. There is now a greater focus on connecting attendees, improving event quality, and making more personalized content. Marriott International has partnered with the Professional Convention Management Association to discuss insights from leading industry experts. The group has identified important upcoming trends and what we need to do...

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Our rapidly changing society demands increased stimulation; successful trade shows aren’t solely about information and networking anymore. Attendees are looking for innovation as well as immersive experiences that will stand out in their minds. In an article titled “Creative Disruptive Learning at Trade Shows and Events,” Marlys Arnold of Trade Show Insights explains how trade show organizers are pushing the envelope to create experiences...

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