Dynamic displays at your booth are essential to the success of your show. A great display will serve as your company’s billboard to advertise your brand, products, or services to trade show attendees. It takes less than three seconds to attract someone’s attention, and one wrong design move can result in less traffic and lead generation. Kristin Hovde, website manager for Smash Hit Displays, has put together a few design tips to ensure trade...

Collecting and storing the contact information for people you meet at trade shows can be much less daunting if you use the time-saving tools recommended by Kristin Hovde of Smash Hit Displays. Writing for TSNN.com, Hovde points out that trying to save business cards for hundreds or thousands of people is inefficient (even worse, you’ll probably lose some of them). To generate leads and simplify the follow-up process, try using these four...