You can never be over prepared for a trade show. In Inc Magazine’s “8 Tricks of the Trade Show” offers great advice on how to prepare yourself for your next show. Use these tips and tricks to add to your own plan to make your next trade show even more successful. Be on the offense, not the defense. You’re not exhibiting at a trade show to defend yourself against your competition. You’re their to showcase your...

Over the past few months, we have provided you with expert advice and insight into the contributing factors of  successful trade shows. In this video by Alabama based marketing firm, Pixallure, Terry shows you first-hand, things that can ruin a trade show experience for your customers. Table placement is a critical element in planning. Terry suggests that a table should never be in front of your exhibit, this acts as a barrier between you and...