Companies can be easily distracted when trying to keep up with the latest digital trends. However, some trade show marketing pieces still have their place in print form. Direct mail can be expensive and is typically the first thing eliminated from a limited marketing budget. You can reduce direct mail expenses with proactive planning and a targeted marketing strategy. According to Charles Dugan’s article, “Why Direct Mail Should...

The Los Angeles Convention Center first opened in 1971. 2014 has been the busiest year for the Convention Center with 28 conventions scheduled this year. The Downtown Los Angeles venue has undergone several expansions to meet the demands of the trade show industry including a renovation that is scheduled to begin this August. The Convention Center currently has 720,000 sq. ft of exhibit space, 64 meeting rooms, 3 food courts and on-site parking...

Social media is a great marketing tool for improving the overall trade show experience. Deciding what information you want to share with your Twitter followers is an important decision to make for any business. These days, more trade show attendees are using social media to read the latest headlines and learn about new products and services. To maximize engagement, your company should be posting to social media before, during and after a trade...

The App Store is saturated with free and paid apps that are designed to help you keep your event organized. Most apps are now equipped with the basics – schedule, exhibitor list, event details, social media and a networking tool. But how can you find the right app for you? Traci Browne offers insight to help you find the perfect trade show app in her article, “The Value of an App Is in the Data.”  The ideal app should be able...

Hotel room block poaching is best defined as paying for hotel rooms that do not really exist. Companies advertise fraudulent hotel rooms with the purpose of scamming unsuspecting trade show attendees. Hotel room block poaching is a major problem in Las Vegas and has steadily increased throughout the United States over the past 5 years. Poaching negatively effects trade shows because it deters guests from registering and attending events....