The location of your trade show has a big impact on its “green factor.” Many convention centers are streamlining recycling and reducing water usage, while green construction processes are making complexes more green overall. In an article in Trade Show News Network, Shane Shirley, Trade Show Expert identifies the Top Ten Green Venues in the United States to help you find and environmentally friendly location for your next trade show. Here...

Making a good first impression is critical to the success of your trade show. For customers, visiting your exhibit at the trade show is often the only way to connect face to face with your brand. Your booth staff is “the face” of your brand at every trade show. It is important that your booth staff receives proper training prior to the trade show to ensure you maximize the business opportunities at your event. Mike Thimmesch of...

Trade show fees can add up quickly. The best way to avoid being overcharged is to double check invoices and ask questions. In her article, “Checks and Balances” Candy Adams provides a quick checklist to help you stay within budget. Venues Ask about any available discounts on shipping, installation-and-dismantle labor-rates, supervisory I&D fee waivers and early bird pricing. Inquire about any undisclosed service fees. Disposal...

Companies are often faced with the challenging decision of whether to rent or purchase a trade show booth. Exhibitor Magazine surveyed more than 100 marketing and trade show professionals to gain insight into how many businesses own, rent, or refurbish their trade show booths. The survey results proved that owning a trade show booth is the most popular choice, but more businesses are considering the benefits of renting or refurbishing a booth....

Choosing the right vendors for your next event is the key for a successful trade show experience. Not all vendors operate the same. Asking your vendors specific questions can help you save time and money. Don’t assume anything. Have a clear understanding with your vendors about the expectations for both parties. Use Alesandra Dubin’s article, “8 Questions to Ask Your Rental Vendor Before an Event,” as a checklist for your...