We’re already two months into 2014, and by now you should have your business plan in place for the year. The new year brings more opportunities for improving your customer experience. Determine new ways to engage your customers and attendees at your next trade show. In Reagan Cook‘s article, “Creating a Sense of Delight: 6 Ways to Delight Your Customers in 2014” he suggests that companies challenge themselves to identify...

Parting ways with your trade show vendor will happen at some point in everyone’s marketing career. Exhibitors typically terminate their contracts with vendors because they outgrow the exhibit house or have trust issues with the vendor.  In Candy Adams’ article for Exhibitor Online, “Breaking Up is Hard to Do” she provides a list of the reasons for ending business with an exhibit house. The Wrong Size. Clients outgrow...

Ben Hindman, an event planning expert, is the Co-Founder of Splash – a full service online event registration company. In his recent video for Mashable, Ben discusses how you can leverage events and trade shows to build your brand’s online community. Connecting people with shared experiences creates awareness about your products. Ben believes you should leverage every team member by encouraging customer relationship building at...

Graphics are a key part of a successful trade show booth. Simple to read, high impact graphics should to be used to convey your brand and core marketing messages to trade show attendees. Trade show graphics come vary in price, print quality, and display options. In his latest video, graphics expert, The Sign Chef, features signage and graphics options available to accommodate your trade show needs and budget. Watch the video to learn...

Poor staff etiquette is one of the biggest trade show faux pas. Bad etiquette includes sitting down in the booth, not interacting with leads, backs turned to the aisle (in conversation), and eating in the booth. Inconsistent staff etiquette can negatively affect the overall success of your trade show booth. In Mike Thimmesch’s article, “13 Bad Booth Staffers” he discusses the various types of poor etiquette by trade show booth...