Exhibit managers are often required to manage trade show staff from their office desks instead of the show floor. Rarely seeing each other face to face can be one of the pitfalls of trade show staff management. Kevin Eikenberry, chief potential officer of The Kevin Eikenberry Group in Indianapolis, has 4 tips for leading your trade show team in a virtual environment. Build solid relationships. Take the time to foster long-distance...

Balance is the key to success in a well executed trade show. Balancing design elements, demonstrations, and staff member etiquette will provide you with the extra bit (umph) you need for a polished trade show. Lisa Apolinski offers tips for perfecting your trade show experience in her article, “Getting Your Booth Experience Just Right.” Implementing these tips combined with proper staff training will go a long way in helping you...

Poor staff etiquette is one of the biggest trade show faux pas. Bad etiquette includes sitting down in the booth, not interacting with leads, backs turned to the aisle (in conversation), and eating in the booth. Inconsistent staff etiquette can negatively affect the overall success of your trade show booth. In Mike Thimmesch’s article, “13 Bad Booth Staffers” he discusses the various types of poor etiquette by trade show booth...