There’s plenty of advice about how to close a deal, but surprisingly little information about taking your trade show sales leads from not-so-hot to the end of the sale. In his article, How to Follow Up on Sales Leads Without Hard Selling, Matthew Pavli shares 7 strategies for following up on sales leads without becoming that pushy, hard-selling person nobody wants to hear from. Inbound leads are those that contact you vs. those you...

Presenters look to the event organizer for guidelines on delivering their talks. As both a speaker and an organizer of digital marketing conferences, Kelvin Newman, founder of Rough Agenda, offers his unique perspective in his article, “Three Things to Share with Presenters to Help Them Deliver Better Talks.” According to Newman, sometimes event speakers are barely given a brief by the event organizer; other organizers take a more...

The typical trade show floor looks like one trade show booth after another, rows of tables draped in cloth with bland backdrops. To build something that catches peoples’ attention, build a trade show booth that gives people a reason to check it out. Nathan Yerian tells us how simple it can be in his blog for HubSpot, “6 Tips for Building a Remarkable Trade Show Booth.” Make an Investment in Your Booth. Your company is already...

Exhibit managers are often required to manage trade show staff from their office desks instead of the show floor. Rarely seeing each other face to face can be one of the pitfalls of trade show staff management. Kevin Eikenberry, chief potential officer of The Kevin Eikenberry Group in Indianapolis, has 4 tips for leading your trade show team in a virtual environment. Build solid relationships. Take the time to foster long-distance...

Attendees and exhibitors are embracing event mobile apps. But it’s important not to just put an app out there because it’s on your to-do list – offer something that adds value by carefully investigating the features in the event app solution. Juli Cummins, a Digital Media Marketing Coordinator from A2Z Inc., details the essential features of a successful event mobile app solution in her article, Features to Consider when Evaluating...