The Center for Exhibition Industry Research reports that the trade show industry continues its growth streak with a 2.6 percent increase compared to Q1 of last year. The results mark the 23rd consecutive quarter of year-on-year growth. Rachel Wimberly, President and Editor-in-Chief of Trade Show News Network, explains how the results remain positive despite a sluggish macro economy. The growth was driven by strong industry sectors such as...

As an event exhibitor, one of your main goals is to generate leads. Trade shows are unique business opportunities that give you access to countless potential buyers. Blogger Kristie Jones-Damalas describes the people you’re likely to encounter in her article, “The 5 Types of People You’ll Meet At A Trade Show.” The Tire Kicker. This is the type of person who goes out and test-drives cars for fun. Tire kickers typically stop by your...

It’s not uncommon for experienced trade show exhibitors to develop bad habits over time.  Susan Ratliff, an experienced trade show exhibitor, provides a list of great reminders for avoiding bad habits in her article, “5 Bad Habits of Experienced Exhibitors.” Professionalism. Don’t cut corners. You shouldn’t use the venue provided sign for your booth. Hanging the generic sign will demonstrate poor planning and...

Video technology is a powerful tool that can really captivate your audience at trade show. You can even use video before and after your trade to for additional customer touch points. Encouraging customers to adopt your technology isn’t always easy, but incorporating video technology in your booth can help communicate your marketing messages in a concise, powerful way. In the article “Boost Technology Adoption Rates with Compelling...

Virtual trade shows are quickly becoming the latest industry trend. But what exactly happens at a virtual trade show? Reggie Lyons offers some insight into virtual trade shows in the article, “Considering Virtual Trade Shows?” Reggie states that “A virtual trade show is an online environment where users enter an online exhibition hall and connect with other users on the Internet.” Incorporating live chats and video...