When looking for a potential exhibit partner, a face-to-face meeting is absolutely necessary. Face-to-face interaction is one of the most important aspects of both communication and business. Personal engagement creates a connection and builds trust between companies, audiences, and people. The Tradeshow Network Marketing Group has compiled a list of questions to ask potential business partners when you get the chance to meet in person. What is...

Selecting a trade show can be extremely overwhelming. Browsing trade show calendars, planning exhibits, and sorting through the array of choices are obstacles everyone must face. One of the most common questions among trade show planners is “What shows are best for my industry?” The Tradeshow Network Marketing Group has put together a process to help you determine the best trade show for your business. Develop a marketing plan with...

Trade show expenses are the second most expensive advertising cost for companies. Carly Stec, HubSpot guest blogger for the Tradeshow Network Marketing Group, has put together a list of helpful tips for maximizing the return on your trade show investment. Keep an eye out for these signs to avoid leads that might not be a good fit for your company. No Decision-Making Power. Just because a rep expresses interest in your business, doesn’t mean...