Some tradeshow exhibitors go for an informational, strictly business approach at their booth. Others entice potential customers by handing out promotional items. Rachel Wimberly of TSNN explains how the busiest booths are ones that create a fun, engaging experience. At the recent Annual Meeting for the American Society of Association, the Visit Milwaukee booth served up over-the-top Bloody Mary drinks to tradeshow attendees. Megan Gaus, senior...

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There’s new technology available to help you make contacts and connections before you arrive at your next industry event. Some of the ways to network with other people in your field are not so new, but virtual networking prior to the event can make meetings more productive. You’ll already be connected vs. starting with “What do you do?” Juli Cummins, Digital Media Marketing Coordinator, A2Z, Inc. highlights tools for...

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