Balance is the key to success in a well executed trade show. Balancing design elements, demonstrations, and staff member etiquette will provide you with the extra bit (umph) you need for a polished trade show. Lisa Apolinski offers tips for perfecting your trade show experience in her article, “Getting Your Booth Experience Just Right.” Implementing these tips combined with proper staff training will go a long way in helping you...

Everything is going digital from from calendars to trade show registration, . Digitally stored data can be easily managed by using the Internet and technology but can be vulnerable to information theft. Both you and your vendors should be equally concerned about the security of your event data. Be sure to ask the right questions to secure your data. If your vendor doesn’t seem to care, you should probably do business elsewhere. Traci...

Portable trade show displays are a cost effective alternative to large, permanent displays. Incorporate portable displays in your booth to showcase new products and services. Portable displays come in a variety of options like pop-ups, fabric tension displays, and modular portable displays. George Castano offers insight into the benefits of using these types of displays at your next trade show in his blog, “The Many Advantages of...

Are you ready to take your trade show exhibit overseas? Mike Thimmesch provides great tips to include on your planning check list in his article, “11 Quick Tips for International Exhibiting.” Plan ahead. Taking your trade show exhibit overseas requires more time, more money, more planning. Don’t wait to the last minute to start planning especially if this is your first international trade show. Do your research. Learn as much...

Having a limited budget doesn’t have to prevent you from attending a trade show. Properly planning for your next event is the best way to cut costs. Planning ahead can save you money by avoiding expensive last minute changes. Lisa Armstrong offers great ways to save money in her article, “25 Ways to Cut Costs.” Saving money can enable you to explore business opportunities and attend more trade shows. Check out these great ways...