Purchasing and owning a trade show booth is not for everyone. Some companies simply don’t have the budget for it. Depending on the frequency of trade shows you attend, renting an exhibit might be the more cost effective option. In The Tradeshow Network’s article, “When Should You Rent a Trade Show Booth?” the author provides great tips for those who could be in the market for renting a trade show booth. Opting for a...

A First impression is everything at a trade show. It is important to catch the attention of trade show attendees as soon as they see your booth. The best way to stand out from your competitors is to create a eye catching theme for your booth. In Candy Adams’ aritcle, “What’s in a Theme?” she offers ideas for developing a theme for your trade show booth. Candy suggests you visit an art gallery to gain inspiration if you...

Exhibitors know that trade shows are a key piece in a business model. But have you ever wondered just how valuable a trade show is to a company? In Mike Thimmesch’s latest article “16 Powerful Stats on the Value of Trade Shows” he justifies the value of trade shows with facts. 10 powerful statistics of trade shows B2B exhibitions were 39.2% of B2B marketing budgets in 2011 81% of trade show attendees have buying authority The...

Virtual trade shows are quickly becoming the latest industry trend. But what exactly happens at a virtual trade show? Reggie Lyons offers some insight into virtual trade shows in the article, “Considering Virtual Trade Shows?” Reggie states that “A virtual trade show is an online environment where users enter an online exhibition hall and connect with other users on the Internet.” Incorporating live chats and video...

Thailand is quickly becoming one of the top Asian destinations for large trade shows. In the past, Thailand was usually overshadowed by other Asian countries for their ability to provide ample event space and lodging for large conventions. Recently, Thailand decided to step up and do their best to compete with the other Asian markets. According to the article “Thailand Blends Authenticicty and Adventure for Unique Meetings” by Anna...