Trade show planners are setting ambitious goals in 2016. With so many new possibilities, planners need to market their events better than ever before. Elizabeth Johnson of Trade Show News Network shares advice from the industry’s leading marketing experts. Here are some of their thoughts on how event marketing will evolve in 2016 and how to find success in the industry. Kevin Miller, President of Frost Miller, believes that 2016 will be a...

One of the most common mistakes that cost companies millions of dollars is employing unapproachable booth staff. Your staff gets the opportunity to make a first impression, so they should be focused on engaging attendees. Unfortunately, sometimes employees can’t handle the pressure or don’t know how to interact with potential customers. Booth design is important, but it’s up to your staff to create a relationship with each visitor. Murray...

Two of the most common sponsorships sold by trade show planners are logos on event signage and branded promotional materials. Unfortunately, these methods are losing their spark. A Global Experience Specialists survey revealed that 29 percent of exhibitors are looking for unique sponsorship opportunities. Elizabeth Johnson of Trade Show News Network shares four creative ideas that increase sponsors’ ROI. Showcase a Product. Demonstrate the...

Mobile event applications, while extremely helpful, can be very daunting if you don’t know where to start. Lawrence Coburn, co-founder of DoubleDutch, describes what you should look for when considering an event app. Keep these questions in mind when making your decision: Is it easy to use? New technology should be user-friendly and efficient. Don’t spend too much time creating or learning an application if the CMS (content management...

Do you struggle with finding dependable employees for your events? Have you ever encountered an emergency situation that left you understaffed? Two executives from Victory Marketing, a staffing agency geared towards the event and trade show industry, created EventStaffr as a solution to this common problem. Founder Vinny Antonio and Marketing Director Casey Ayars created the mobile app to meet the needs of event managers who are on the road, in...