Technology is constantly evolving, and there are new products available that can strengthen your marketing arsenal. Janet Newenham, Community Manager at Meetingsbooker.com, has compiled a list of innovative tech tools that can benefit any trade show marketer! Social Playground. The Australia-based startup brings Instagram to life though a live printer that pulls images with a designated hashtag and creates high-quality, polaroid-style prints....

Trade shows are your chance to debut your company to your target audience. Companies have a variety of different business objectives at trade shows, but one common goal stands out: lead generation. To make your company stand out among numerous competitors, your exhibit needs a WOW factor! William Hall of Trade Show Marketing describes a great example in his article “Cash Cubes Provide Trade Show Lead Generation Opportunity”. A Cash Cube is a...

As a successful tradeshow manager, you must be able to consistently make your company stand out from the competition. Tessie Barnett of Exhibit City News has compiled list of ideas to wow attendees at your next event. Themes. Use a bit of associative thinking to come up with something appropriate for your brand. Incorporate your theme throughout your booth with creative staff attire, giveaways, or even an entertainer to draw in the...

Trade show exhibitors and attendees are looking to generate leads, conduct research, and sell a product or service. In his article, “How Mobile Apps Directly Benefit Exhibitors at Trade Shows,” Rob Cartagine, co-founder and lead developer of AppBurst, describes how a mobile app from the unique viewpoint of a trade show helps everyone involved maximize an event’s potential. Lead Generation Trade shows are a prime resource for generating...

Typically, exhibit staffers are well equipped to interact with attendees and provide information immediately. But what happens when an unexpected question throws them for a loop? Matt Hill, President of The Hill Group, has a few tips on how to train your booth staff members to handle any situation. Prepare. Create a list of any odd questions your staffers received from attendees at the end of each day. Next, examine your company and industry...