Designing your trade show booth is one of the most important steps in planning for your next event. During the planning stage focus on how you can strategically grab your target market’s attention and determinate your tactical trade show needs. Sharon Leicham, Merchandising Editor for SNEWS, offers design tips as she takes viewers on a tour of successfully-executed trade show booths in her video, “What Makes a Great Trade Show...

Finding a trustworthy trade show supplier can be difficult if you are new to the industry. Make sure you conduct extensive research before you do business for the first time. The Internet can be a reliable resource for finding the information you are looking for. A well organized, user friendly website doesn’t always guarantee a trustworthy company. Don’t agree to anything until you know you are getting what you are paying for....

Giveaways are a great way to create awareness about your products and leave a positive impression about your brand.  Shane Shirley provides valuable insights into the benefits of using eco-friendly giveaways in her article, “How to Use Eco-Friendly Tactics to Increase Brand Recognition with Trade Show Giveaways.” Reusable Promotional Items Offer Great ROI. Trade show attendees are often bombarded with things to collect like...

The Consumer Electronics Show (CES)  kicks off every year in Las Vegas, NV. Tech companies try to dazzle attendees by showcasing the latest tech innovations. Industry wholesale buyers are on the lookout for what will excite the average consumer and gauge their buying impulses for the coming year. Check out the hot trends from CES 2014. Drive traffic with creativity. Ballistic Case sells high tech, rugged protective cases for uber-active...

It’s not uncommon for experienced trade show exhibitors to develop bad habits over time.  Susan Ratliff, an experienced trade show exhibitor, provides a list of great reminders for avoiding bad habits in her article, “5 Bad Habits of Experienced Exhibitors.” Professionalism. Don’t cut corners. You shouldn’t use the venue provided sign for your booth. Hanging the generic sign will demonstrate poor planning and...