A well-trained staff  can be a huge competitive advantage at a trade show. In her video, Linda Musgrove of TVLess.Com shares a variety of great tips for preparing your staff for your next trade show. Key staff training tips: High Energy. It’s important that your staff be motivated to sell and inform attendees about your product. Having good energy can be more inviting for trade show attendees. Knowledgeable. Staff members that know the...

The Consumer Electronics Show (CES ) is the largest consumer electronics show in the world. Each year thousands of people flock to Sin City (aka Las Vegas) to be the first to catch a glimpse of the latest in technology and innovation. In the video, International Consumer Electronic Show (CES) 2014 , Laurie Lutz, Vice President of Operations for CES, tells viewers what they can expect to see at CES 2014 and how CES is a making an effort to Go...

Not all trade shows are the same. Best practices, rules and overall exhibit style can vary from country to country. It is important to be aware of the possible differences prior to your next international trade show. In Terry Campanaro‘s recent article, “International Exhibiting: 4 Tops to Keep You on Track,” she provides great advice for those planning for an international trade show. Terry’s 4 Tips for Keeping you on...

Three-dimensional (3-D) printing is no longer a thing of the past. It has become one of the biggest technology game changers of the 21st century. In fact, things like clothing, jewelry, and figurines are already being created with this technology. 3-D printing is a relatively simple concept… two-dimensional images are scanned and then built using various textiles like plastics and metals. This new technology has expanded the design...

Do you have a winning game plan? Budgets have become tighter than ever. We have had to adapt to doing more with much less. Besides, management wants a play-by-play of how you are going to maximize their investment in your trade shows and events. It is important to get management’s buy-in early.  The most successful programs are those that are well thought out, match the corporate culture, mission and branding guidelines with believable...