Online meetings are quickly becoming the norm due to the rise of technology and growing virtual workforce. However, they can prove to be counterproductive if not planned properly. Sabrina George, VP of Marketing at Onstream Media & Infinite Conferencing, shares her tips on how to make sure your time is well spent. Watch the clock. Prior to the meeting, send an agenda outlining the main points and allow everyone to prepare reports ahead of...

Event sponsorships quickly draw the attention of tradeshow attendees to your exhibitions. Registrants have multiple opportunities to see sponsorship information, which results in a broader reach. In her article, “Help Your Exhibitors Get Their Brand Message and Story ‘Heard’”, Mara Kolter, Business Development Manager at Convention Data Services, offers advice on how to use sponsorships to create a direct and long-lasting positive effect...

Managers often make decisions before considering how they will affect the bottom-line price when it comes to buying new exhibits. EXHIBITOR enlisted the help of six new-build experts to help you downsize the cost of your next project. Stay within your budget by following these cost-saving tips! Finalize marketing directives before the design. Lay out your marketing directives and discuss any changes, preferences, or requirements with your...

Incorporating water elements, like waterfalls, into your trade show booth design can greatly enhance your exhibit. However, it is important to evaluate the risks if something goes wrong. Kristan Obeng of Exhibit City News, recently posted an article discussing the advantages and disadvantages of having water as part of your trade show booth design. Benefits of using water Water draws attention immediately. Your brand may be able to capitalize...

Tracking the success of virtual trade shows may not be the same as conventional shows. Eric Vidal, Director of Marketing for InterCall Inc., provides a list of tips ensuring you are using proper metrics to gauge the success of virtual trade shows. In his article for Exhibitor Online, Eric suggests keeping metrics reports outside of only attendance rate to measure your events true performance. Target audience. Quantity does not necessarily...