The App Store is saturated with free and paid apps that are designed to help you keep your event organized. Most apps are now equipped with the basics – schedule, exhibitor list, event details, social media and a networking tool. But how can you find the right app for you? Traci Browne offers insight to help you find the perfect trade show app in her article, “The Value of an App Is in the Data.”  The ideal app should be able...

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Hotel room block poaching is best defined as paying for hotel rooms that do not really exist. Companies advertise fraudulent hotel rooms with the purpose of scamming unsuspecting trade show attendees. Hotel room block poaching is a major problem in Las Vegas and has steadily increased throughout the United States over the past 5 years. Poaching negatively effects trade shows because it deters guests from registering and attending events....

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Graphics are a vital component to every trade show booth. Effective graphics will capture your target audience and drive traffic to your booth. Maximize your booth visibility by ensuring that your booth graphics are the right size, color, and are placed properly with the booth. According to the article, “A Rookie’s Guide to Graphics” by Candy Adams, trade show exhibits should grab the attention of attendees in three seconds or...

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Choosing the right vendors for your next event is the key for a successful trade show experience. Not all vendors operate the same. Asking your vendors specific questions can help you save time and money. Don’t assume anything. Have a clear understanding with your vendors about the expectations for both parties. Use Alesandra Dubin’s article, “8 Questions to Ask Your Rental Vendor Before an Event,” as a checklist for your...

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Balance is the key to success in a well executed trade show. Balancing design elements, demonstrations, and staff member etiquette will provide you with the extra bit (umph) you need for a polished trade show. Lisa Apolinski offers tips for perfecting your trade show experience in her article, “Getting Your Booth Experience Just Right.” Implementing these tips combined with proper staff training will go a long way in helping you...

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Incorporating technology in your trade show booth is a great way to keep trade show attendees engaged and entertained. Most people have a Smartphone and expect to see technology at trade shows. Kristin Hovde provides three ways you can add technology to your trade show exhibit to enhance your overall exhibiting experience in her article, “How to Use Technology in Your Trade Show Booth.” Video monitors are ideal for companies that...

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