Benefits of Renting Exhibits
Last month we featured the available pricing options for renting a booth for your upcoming trade show. Now that you’ve decided to rent a booth, it is important to consider the additional benefits of renting. Mel White of Classic Exhibits Inc. recently published an article called “Now That You’ve Decided to Rent Your Trade Show Exhibit.” In his article, he provides insight into things to consider when renting. First and foremost… he reminds renters to think ahead! Mel’s short list of tips are sure to go a...
read moreMurphy’s Law
Great event planners are naturals with the ‘details’ . It seems to be ingrained our DNA — the ability to plan every aspect of our lives and be keenly aware of the steps even before we take them. As successful planners, we have the ability to see all the “what ifs” or as we call it “Murphy’s Law”. Having the skills to remain calm and prepare a plan B on the spot are essential on any trade show floor. Here are some examples of “Murphy” incidents and ways to overcome them: No Booth. Let’s face it, things...
read moreRental Exhibit Costs
Participating in a trade show can be very costly if you aren’t prepared. Not all budgets enable businesses to purchase their own trade show booths and equipment. Actually, many companies have to rent their exhibits. Some rentals are fully customizable but they can be very expensive. Companies who rent trade show booths can usually find something that works best to fulfill their needs. Exhibitor Magazine recently published a great resource for companies that rent trade show booths. This FAQ included pricing information on renting...
read moreVideo :: How to Build a Successful Trade Show Booth
Are you new to trade shows or just need a refresher? Here’s a quick primer from the fashion industry that can be applied to any trade show. Listen carefully as Nancy Berger, Vice President of Marketing and Communications for Project Trade Show, provides a list of things you should never do in a trade show booth. In a video for Fashion Entrepreneur Report, she offers a variety of great tips for building a successful trade show booth. Watch the full video...
read moreThe 12 Commandments of Successful Tradeshows
There is a myriad of elements that contribute to successful trade shows. From event coordinating to booth design, all play an important role in putting on a good show. Ken Krogue is a contributor for Forbes and an expert on trade shows. In his recent article “The 12 Commandments of Incredibly Successful Tradeshows,” Krogue offers up the secrets to his company Insidesales.com. Ken compiled a list of essential do’s and don’ts that his company implements during trade shows. He discusses the importance of appearance as...
read moreTrade Show Survival Kit
Some might say that going to trade shows and conventions sounds glamorous and exciting. When the truth of the matter is you work long days on your feet, talk to hundreds of people until your throat is raw and you barely get enough sleep let alone quality sleep. Plus, you live in fear that you will get the latest flu strain! Those of you who have been going to 2 to 10 day trade shows/trade fairs, conventions and conferences as long as I have know that you need to do all you can to survive it! Meaning, don’t get sick, have enough...
read moreTrimming Event Costs
Great cost-cutting tips that still allow you to deliver a great event! We are always on the lookout for ideas that help you create an event with an eye on savings without sacrificing value. Trimming your costs a little here and there can save your event and most won’t even notice a difference. However, be sure not to short-change the experience. In the end, you want everyone to leave saying they had a fabulous time. If you’ve got champagne tastes on a beer budget, you can still throw an enviable soiree with these...
read moreSmall Yet Mighty
Even though you may not have a big booth or budget, it doesn’t mean you can’t think and look BIG. It’s not so much about the size or the money as it is about the planning and preparation. You can get ahead of the game and a lot of the other exhibitors by taking advantage of the show’s promotional opportunities. Attendees will be thinking they better check you out! From company branded napkins at the main press event to your HOT product highlighted in the NEW product showcase and the free product press announcement in the show...
read moreRule of Thumb Timeline
Like cause and effect, your brand marketing and promotion plans need to be well thought out at least 6 months prior to presenting at an upcoming event or trade show. Once those key decisions are made, it should be followed by equally thoughtful and careful logistical planning to successfully demonstrate your company competencies, products and values. Here’s a rule-of-thumb timeline for your next trade show. Here are some ideas for your plan, either for a single show or for your entire program. Marketing and logistics steps are mixed...
read moreCombining Old and New :: Altec Lansing
With a nod to their heritage, Altec Lansing featured one of their original theater/stage speakers that was was a big part of history making music events such as Woodstock. Booth (rental): 30×50 with three meeting rooms, private show room, lounge, and five key product display areas. The booth also featured three custom projection screens, two of which were curved (concave & convex) to feature two new videos with high-end projectors for dynamic...
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Combining Old and New :: Altec Lansing
Customizable Entrances :: Life Technologies
Frankfurt, Germany :: Luminus Devices