In just four years, Snapchat has become one of the biggest social media outlets worldwide with over 100 million active users and 7 billion views per day. Many companies don’t realize the powerful business applications associated with the growing platform. Danna Schwerdt, Creative Marketing Specialist at Underboeck Software International, explains how event marketers can harness the new technology to promote trade shows. Snapchat users...

The event industry is ripe for change, and the rise of technology and digital media is paving the way towards a more dynamic future. Alon Alroy, CMO and Co-founder of Bizzabo, gives a few examples of forward-thinking event planning his article, “7 Things Innovative Event Organizers are Doing.” Are you keeping up with the latest event trends? Personalize Digital Marketing. Implementing email marketing campaigns with personalization features...