Trade show marketing campaigns consist of many different strategies and techniques to catch the attention of attendees and prospects. One of the most effective and cost efficient methods of outreach is email marketing. Eric Dyson, Author at Nimlok Trade Show Marketing Tips, shares a few helpful hints for successful email marketing campaigns in his article, “Trade Show Marketing 101: Email Marketing Tips.” Before you write any content,...

Event Marketing News reports on a new take on event marketing – photo booth software that turns an iPad into a user-operated photo booth. According to writer Tim Hoyt, Picture Marketing introduces FotoZap as a “game-changer” in event marketing, or picture marketing, that puts branded elements together with social marketing features. How does it work? The photo booth ships in a slim-line case that fits into a car’s trunk. The...

There’s new technology available to help you make contacts and connections before you arrive at your next industry event. Some of the ways to network with other people in your field are not so new, but virtual networking prior to the event can make meetings more productive. You’ll already be connected vs. starting with “What do you do?” Juli Cummins, Digital Media Marketing Coordinator, A2Z, Inc. highlights tools for...

Ellen Feinberg is an accomplished internet marketer who specializes in trade show marketing. In her recent video for Trade Show Conversion called “Trade Show Marketing Tips,” she recommends that trade show exhibitors take advantage of mobile marketing when planning for their next show.  “Mobile marketing presents the opportunity to engage trade show attendees before the event even begins.” This marketing vehicle enables...

Even though you may not have a big booth or budget, it doesn’t mean you can’t think and look BIG. It’s not so much about the size or the money as it is about the planning and preparation.  You can get ahead of the game and a lot of the other exhibitors by taking advantage of the show’s promotional opportunities.  Attendees will be thinking they better check you out!  From company branded napkins at the main press event to your HOT...