Event sponsorships quickly draw the attention of tradeshow attendees to your exhibitions. Registrants have multiple opportunities to see sponsorship information, which results in a broader reach. In her article, “Help Your Exhibitors Get Their Brand Message and Story ‘Heard’”, Mara Kolter, Business Development Manager at Convention Data Services, offers advice on how to use sponsorships to create a direct and long-lasting positive effect...

Sponsoring a trade show can be a cost effective marketing tool to create brand awareness and distinguish yourself from your competitors. Partnering with a cause-oriented event can also make a good impression and build relationships with consumers. According to the Biz Trade Shows’ article, “Sponsorship in Trade shows: A Powerful Marketing Tool,” some of the most common forms of sponsorship opportunities include naming event...