Managing and marketing a trade show exhibit is no easy task. Trade shows require a combination of technical and interpersonal skills to successfully bring everything together. Marlys Arnold, guest blogger at The Tradeshow Network Marketing Group, describes a few important skills that exhibit marketers should develop. Listen closely. Concentrate on what the person is saying rather than thinking about how you’re going to respond. Act like a...

  When remodeling a home, it’s easy to get in over your head and find yourself unprepared for what you’re facing. It requires detailed planning and a lot of patience. Marlys Arnold, Exhibit Marketing Strategist and founder of Exhibit Marketers Café, shares a few lessons that can apply to both home improvement and exhibit marketing. Checklists. Checklists are critical. Keep a running list and update it daily with everything you need to...

Our rapidly changing society demands increased stimulation; successful trade shows aren’t solely about information and networking anymore. Attendees are looking for innovation as well as immersive experiences that will stand out in their minds. In an article titled “Creative Disruptive Learning at Trade Shows and Events,” Marlys Arnold of Trade Show Insights explains how trade show organizers are pushing the envelope to create experiences...