Getting people to click through from Twitter to your event’s site or microsite can be a challenge, even if you have an established Twitter following. To generate the highest possible click-through rate (CTR), there are specific things you should do, according to social-media scientist Dan Zarrella of HubSpot, Inc. Zarella recently analyzed more than 200,000 tweets to come up with some tips for what works and what doesn’t in terms of...

This article is packed with practical and effective ideas for saving money on exhibit lighting. Written by Jeff Rudner, president of Exhibit Lighting Group Inc. in West Hills, California, the strategies are included in a response to an EXHIBITOR Q &A question about how to control costs on exhibit lighting design. Rudner distills his advice down to five budget-wise exhibit-lighting strategies: Bring your lighting-design partner into the...

How do you make your trade show booth and your company stand out in a sea of competitors? Hayley Irwin, content creator for The Marketing Zen Group and The Trade Group, offers tips in 11 Ways to Improve Your Trade Show Experience. Some are helpful reminders about the basics, like putting your logo on everything, and others may inspire you to step up your trade show presence in new ways. All 11 tips are worth reading. Here are just some of the...

Comparing tabletop exhibits to feisty little Yorkies in a sea of big-dog displays, Linda Armstrong of EXHIBITOR Magazine asked five marketing experts for tips on how to make and maintain an effective tabletop display. She shares 12 tricks of the trade on everything from graphics to staff training in her article, Twelve Tricks for Tabletops. Tabletop displays, comprised of graphic panels, are much smaller than a 10-by-10-foot exhibit space....

There’s plenty of advice about how to close a deal, but surprisingly little information about taking your trade show sales leads from not-so-hot to the end of the sale. In his article, How to Follow Up on Sales Leads Without Hard Selling, Matthew Pavli shares 7 strategies for following up on sales leads without becoming that pushy, hard-selling person nobody wants to hear from. Inbound leads are those that contact you vs. those you...