Product demonstrations help you create a lasting memory for trade show participants. You can demonstrate benefits and features, give participants a greater understanding of your company, and encourage involvement among attendees. Marc Goldberg, author at Skyline Trade Show Tips, describes why product demonstrations are one of the best ways to make an impact at an event. Not only is a demonstration an excellent means of drawing attention, it...

The marketing industry has a continuous fascination with Millennials. They have a significant impact on the economy, but the often-overlooked Generation Z is also on the rise. Danna Schwerdt, Creative Marketing Specialist with Underboeck Software International, reveals how Generation Z will change the event marketing landscape. Generation Z began in the mid-nineties and is still growing. They make up about 26% of the American population, and are...

Though the tradeshow industry is rapidly changing, a few things remain constant. Connecting with customers and building a large audience are critical aspects of successful exhibiting. Becky Hansen, Executive Vice President of Event Services at Convention Data Services, explains how to leverage current attendees to create excitement and build attendance for your next event. Create registration opportunities. Make it easy for attendees to register...

It’s no surprise that the trade show industry is changing. Events and exhibits have gradually evolved over the years, and managers have to adapt in order to be successful. Kristie Jones-Damalas, blogger at Skyline Trade Show Tips, shares insights on the changing industry and the evolution of the trade show manager role. Businesses must acknowledge the growing influence of technology and social media. Workers and tradeshow attendees comprise a...

The Center for Exhibition Industry Research reports that the trade show industry continues its growth streak with a 2.6 percent increase compared to Q1 of last year. The results mark the 23rd consecutive quarter of year-on-year growth. Rachel Wimberly, President and Editor-in-Chief of Trade Show News Network, explains how the results remain positive despite a sluggish macro economy. The growth was driven by strong industry sectors such as...