Three-dimensional (3-D) printing is no longer a thing of the past. It has become one of the biggest technology game changers of the 21st century. In fact, things like clothing, jewelry, and figurines are already being created with this technology. 3-D printing is a relatively simple concept… two-dimensional images are scanned and then built using various textiles like plastics and metals. This new technology has expanded the design...

Ellen Feinberg is an accomplished internet marketer who specializes in trade show marketing. In her recent video for Trade Show Conversion called “Trade Show Marketing Tips,” she recommends that trade show exhibitors take advantage of mobile marketing when planning for their next show.  “Mobile marketing presents the opportunity to engage trade show attendees before the event even begins.” This marketing vehicle enables...

Do you have a winning game plan? Budgets have become tighter than ever. We have had to adapt to doing more with much less. Besides, management wants a play-by-play of how you are going to maximize their investment in your trade shows and events. It is important to get management’s buy-in early.  The most successful programs are those that are well thought out, match the corporate culture, mission and branding guidelines with believable...

Over the past few months, we have provided you with expert advice and insight into the contributing factors of  successful trade shows. In this video by Alabama based marketing firm, Pixallure, Terry shows you first-hand, things that can ruin a trade show experience for your customers. Table placement is a critical element in planning. Terry suggests that a table should never be in front of your exhibit, this acts as a barrier between you and...

We all wish we were a bit more creative. Event managers are also marketers and creators of the story for our event.  At times, creating an original theme or a message that best conveys the products and services can be a struggle. This creative block has encouraged us to seek inspiration in reading. We have compiled a list of five books that may help you gain new insights on innovation and creativity. The bulleted list below each book title...