Do you struggle with finding dependable employees for your events? Have you ever encountered an emergency situation that left you understaffed? Two executives from Victory Marketing, a staffing agency geared towards the event and trade show industry, created EventStaffr as a solution to this common problem. Founder Vinny Antonio and Marketing Director Casey Ayars created the mobile app to meet the needs of event managers who are on the road, in...

Trade show expenses are the second most expensive advertising cost for companies. Carly Stec, HubSpot guest blogger for the Tradeshow Network Marketing Group, has put together a list of helpful tips for maximizing the return on your trade show investment. Keep an eye out for these signs to avoid leads that might not be a good fit for your company. No Decision-Making Power. Just because a rep expresses interest in your business, doesn’t mean...

According to the Center for Exhibition Industry Research, 81% of tradeshow attendees have buying authority. In other words, four out of every five people who pass your booth are potential paying customers. This translates to incredible business opportunities, but only if you know how to quickly grab their attention. Steve Murray, General Manager at SK Displays, explains, “All trade exhibitors have three main goals in mind: brand awareness,...

According to new research from London & Partners, only 27% of event professionals believe all five senses are being used effectively in the meetings and events industry. Why is that important? The study, released at IMEX America, revealed that 78% of event organizers believe that multi-sensory events produce more memorable and engaging experiences for attendees. 42% argue that sensory stimulation helps events stand out among competitors. Of...

The revolution is here. Facebook recently announced that over one billion users logged in on a single day. Mobile internet access has surpassed that of desktop and laptop usage for the first time this year. Conventional marketing strategies tell us to follow our audience, so it’s more important than ever for trade show marketers need to invest in digital media. Many trade show planners are incorporating digital strategies into their marketing...