Creating a custom design for a large trade show exhibit is not a task that should be taken lightly. It’s a process that requires long-term thinking in order to make the most of your investment. Custom exhibit designs provide creative freedom, and attendees look for unique experiences from trade show booths. Erin Adrian, author at Skyline Trade Show Tips, shares vital questions that you should ask yourself when designing a custom exhibit. What...

Product demonstrations help you create a lasting memory for trade show participants. You can demonstrate benefits and features, give participants a greater understanding of your company, and encourage involvement among attendees. Marc Goldberg, author at Skyline Trade Show Tips, describes why product demonstrations are one of the best ways to make an impact at an event. Not only is a demonstration an excellent means of drawing attention, it...

It’s no surprise that the trade show industry is changing. Events and exhibits have gradually evolved over the years, and managers have to adapt in order to be successful. Kristie Jones-Damalas, blogger at Skyline Trade Show Tips, shares insights on the changing industry and the evolution of the trade show manager role. Businesses must acknowledge the growing influence of technology and social media. Workers and tradeshow attendees comprise a...

As an event exhibitor, one of your main goals is to generate leads. Trade shows are unique business opportunities that give you access to countless potential buyers. Blogger Kristie Jones-Damalas describes the people you’re likely to encounter in her article, “The 5 Types of People You’ll Meet At A Trade Show.” The Tire Kicker. This is the type of person who goes out and test-drives cars for fun. Tire kickers typically stop by your...

Showing up and exhibiting are important parts of the trade show process, but the most critical step is creating the initial plan of action. Extensive planning should be done months prior to the actual event. Michelle Smith of Skyline Trade Show Tips explains why preparation is the most important aspect of the trade show process. Review all your materials before you begin. Thoroughly read the exhibitor manual and note any specific deadlines. Be...