Tradeshow participation requires an extensive amount of planning. Most marketers are aware of common mistakes, such as failing to promote company presence prior to the event or wrongly allocating the budget. Jon Edelman of Tradeshowmarketing.com has put together a list of slip-ups that might go unnoticed. Here are a few simple ways to prevent these mistakes. Remember that size matters. Always consider the event in terms of attendees and...

Trade shows are your chance to debut your company to your target audience. Companies have a variety of different business objectives at trade shows, but one common goal stands out: lead generation. To make your company stand out among numerous competitors, your exhibit needs a WOW factor! William Hall of Trade Show Marketing describes a great example in his article “Cash Cubes Provide Trade Show Lead Generation Opportunity”. A Cash Cube is a...

Managers often make decisions before considering how they will affect the bottom-line price when it comes to buying new exhibits. EXHIBITOR enlisted the help of six new-build experts to help you downsize the cost of your next project. Stay within your budget by following these cost-saving tips! Finalize marketing directives before the design. Lay out your marketing directives and discuss any changes, preferences, or requirements with your...

The typical trade show floor looks like one trade show booth after another, rows of tables draped in cloth with bland backdrops. To build something that catches peoples’ attention, build a trade show booth that gives people a reason to check it out. Nathan Yerian tells us how simple it can be in his blog for HubSpot, “6 Tips for Building a Remarkable Trade Show Booth.” Make an Investment in Your Booth. Your company is already...

Making a good first impression is critical to the success of your trade show. For customers, visiting your exhibit at the trade show is often the only way to connect face to face with your brand. Your booth staff is “the face” of your brand at every trade show. It is important that your booth staff receives proper training prior to the trade show to ensure you maximize the business opportunities at your event. Mike Thimmesch of...