The ideal trade show display vendor will be able to tailor an exhibit plan to your specific challenges and goals. They will form a strategic partnership with you and your business and help at every stage of the process. Alon Weiner, co-founder of Post-Up Stand, outlines the traits you should look for in potential vendors for your next event. Open Communication. Professional, committed vendors will be highly responsive. In the inquiry phase, look...

Often times, exhibitors competing against each other tend to opt for the biggest booth and most innovative gadgets possible. However, these types of trade show booths don’t necessarily stand out or help build relationships with attendees. Kristin Hovde of Smash Hit Displays has compiled a list of helpful tips to help you think outside the box in connecting with attendees. Booth staff interactions play a bigger in role in lead generation than...

This article could convince you that the North American International Auto Show is the ultimate in fun, interactive displays trade show. According to a report in Trade Show News Network, 14,000 attendees in black-tie clothing took part in the Auto Show’s Charity Preview. The largest car manufacturers in the world were there, creating buzz with fun, engaging and interactive attention-getters that showcased their products. Overall, some...

Comparing tabletop exhibits to feisty little Yorkies in a sea of big-dog displays, Linda Armstrong of EXHIBITOR Magazine asked five marketing experts for tips on how to make and maintain an effective tabletop display. She shares 12 tricks of the trade on everything from graphics to staff training in her article, Twelve Tricks for Tabletops. Tabletop displays, comprised of graphic panels, are much smaller than a 10-by-10-foot exhibit space....