Companies can be easily distracted when trying to keep up with the latest digital trends. However, some trade show marketing pieces still have their place in print form. Direct mail can be expensive and is typically the first thing eliminated from a limited marketing budget. You can reduce direct mail expenses with proactive planning and a targeted marketing strategy. According to Charles Dugan’s article, “Why Direct Mail Should...

Trade show exhibitors should go beyond the booth and explore the exhibit floor. Walking around the event will provide you with the full trade show experience. You will be able to see what your competition is doing and identify trends throughout the show. Take notes to find ways you can increase the success of your next trade show. Jonathan Edelman provides a list of tips and key benefits of walking around a trade show in his article,...

Improve your skill set for 2014 by adding these books to your must read list. Bring your business experience full circle to improve on your success at your next trade show. In Lena Valenty’s article, “A Novel Approach” she features a list of must reads for any trade show exhibitor. The books offer tips for trade show marketing as well as honing your leadership skills, problem solving during planning meetings, and exhibiting...

Social media is a cost effective tool to reach your targeted audiences before, during, and after a trade show. In David Llewellyn’s article, “A Guide to Using Social Media at Trade Shows” he outlines six tips to remember when using social media at your next show. Preparation. Develop a plan before your next trade show. Make sure your accounts are set up properly and you have the right credentials for your accounts. Use social...

The Internet and technology have had a significant impact on trade shows. Thanks to social networks, blogs, and search engines, consumers now have the opportunity to learn about your products and read reviews before they visit your booth at a trade show. Brian Offenberger is the CEO of After Marketer Club, and in his video  he discusses how trade show marketing can increase your return on investment (ROI). Leveraging the Internet and other...