Condensing thoughts into 140 characters is tough, especially if you are trying to communicate information about your upcoming trade show. Twitter users that follow hundreds or thousands of account can often overlook important information. To prevent, include as much valuable information about your event or trade show as possible in every tweet. Nishita Jain, Director of Digital Marketing for A2z, Inc. suggests using the five W’s (Who, what,...

Internet data security has been a hot topic for a couple of years now. Large corporations like Target, Home Depot and ebay have been victims to massive security breaches that have affected millions of consumers. Cleaning up the mess after a security beach is expensive and extremely time consuming, not to mention is breaks the trust of your customers. Events and trade shows are no strangers to data hacking. Thousands of people submit valuable...

The best time for show organizers to start generating interest for next year’s event is during and immediately following the current show. Post-event marketing should start while the enthusiasm is still high and continue throughout the year, according to an article for Trade Show News Network by Christine Cullity. She provides 5 marketing tactics to help you create a post-event marketing plan. The first tip is to email all show attendees...

A floating event venue poses some unique challenges and twists on the typical suggestions for running a conference at a convention center. Even experienced event managers can miss seeing how a cruise conference differs from a convention center conference, according to an article by Lisa Apolinski. Apolinski is slated to be a media partner and keynote speaker at the Digimarcon Cruise in April, and will help run the conference. Some of...

A $2.5 million investment by the Anaheim Convention Center and Anaheim/Orange County Visitor & Convention Bureau (ACC) was unveiled in January, according to an article by Trade Show News Network. The upgrade means ACC will be one of the first convention centers to offer free wireless access in all areas of the venue. The ACC partnered with Smart City Networks for the installation of the new Cisco-based high-density network. The new system...