Giveaways are a great way to create awareness about your products and leave a positive impression about your brand.  Shane Shirley provides valuable insights into the benefits of using eco-friendly giveaways in her article, “How to Use Eco-Friendly Tactics to Increase Brand Recognition with Trade Show Giveaways.” Reusable Promotional Items Offer Great ROI. Trade show attendees are often bombarded with things to collect like...

Poor staff etiquette is one of the biggest trade show faux pas. Bad etiquette includes sitting down in the booth, not interacting with leads, backs turned to the aisle (in conversation), and eating in the booth. Inconsistent staff etiquette can negatively affect the overall success of your trade show booth. In Mike Thimmesch’s article, “13 Bad Booth Staffers” he discusses the various types of poor etiquette by trade show booth...

Trade shows don’t always go as planned and some things happen that are beyond our control. Other event hiccups such as internet and equipment failure can be resolved quickly if you plan ahead. Being prepared for possible hiccups in your event can keep your event running smoothly. In Becky Hansen‘s article, “6 Tips to Keep an Event Functioning in Times of Crisis,” she offers great tips for minimizing the risk at your next...

It is important to promote a good message that connects with your audience at a trade show. Promoting an eco-friendly image is a great way to grab attention at a trade show. In the article, “3 Eco-Friendly Sponsorship Ideas for Your Next Trade Show” Jason Tunick suggests three great eco-friendly ideas to try at your next trade show. Branded recycling bins. Putting your company’s name and logo on a recycling bin is sure to...

Not all trade shows are the same. Best practices, rules and overall exhibit style can vary from country to country. It is important to be aware of the possible differences prior to your next international trade show. In Terry Campanaro‘s recent article, “International Exhibiting: 4 Tops to Keep You on Track,” she provides great advice for those planning for an international trade show. Terry’s 4 Tips for Keeping you on...