As a successful tradeshow manager, you must be able to consistently make your company stand out from the competition. Tessie Barnett of Exhibit City News has compiled list of ideas to wow attendees at your next event. Themes. Use a bit of associative thinking to come up with something appropriate for your brand. Incorporate your theme throughout your booth with creative staff attire, giveaways, or even an entertainer to draw in the...

Trade show exhibitors and attendees are looking to generate leads, conduct research, and sell a product or service. In his article, “How Mobile Apps Directly Benefit Exhibitors at Trade Shows,” Rob Cartagine, co-founder and lead developer of AppBurst, describes how a mobile app from the unique viewpoint of a trade show helps everyone involved maximize an event’s potential. Lead Generation Trade shows are a prime resource for generating...

Managers often make decisions before considering how they will affect the bottom-line price when it comes to buying new exhibits. EXHIBITOR enlisted the help of six new-build experts to help you downsize the cost of your next project. Stay within your budget by following these cost-saving tips! Finalize marketing directives before the design. Lay out your marketing directives and discuss any changes, preferences, or requirements with your...

Typically, exhibit staffers are well equipped to interact with attendees and provide information immediately. But what happens when an unexpected question throws them for a loop? Matt Hill, President of The Hill Group, has a few tips on how to train your booth staff members to handle any situation. Prepare. Create a list of any odd questions your staffers received from attendees at the end of each day. Next, examine your company and industry...

The price of airfare is always changing with the price of fuel continuously on the rise. Flight prices can quickly eat up the budget for your upcoming trade show or event. Consumer-Savings Expert, Andrea Woroch, has compiled a list of tips to help you find the best price available when searching for flights in her article, “Airfare Savings” for Exhibitor Online. Avoid Midday Flights. For most people, the ideal time to fly is midday. Flights...