Printing brochures and flyers for trade shows is expensive and there is no guarantee that all of them are going to be used. Going digital minimizes print waste and is a cost effective way to communicate with trade show attendees. Candy Adams discusses various innovative digital tactics that you can incorporate into your trade show, in her article, “Read All About It.” Value-Added Business Cards. Business cards can be used for more than a...

Tradeshow planning that starts with a list of ideas or a brainstorming session eventually must take on a more structured approach. To help create a list that will position you for tradeshow success, the president of Bartizan, Lew Hoff, suggests that you ask five common questions in his article, The Who, What, When, Where and Why of Trade Show Planning. Who? Is a two-part question. Besides knowing your target audience, you should also find out...

Presenters look to the event organizer for guidelines on delivering their talks. As both a speaker and an organizer of digital marketing conferences, Kelvin Newman, founder of Rough Agenda, offers his unique perspective in his article, “Three Things to Share with Presenters to Help Them Deliver Better Talks.” According to Newman, sometimes event speakers are barely given a brief by the event organizer; other organizers take a more...

Exhibit managers are often required to manage trade show staff from their office desks instead of the show floor. Rarely seeing each other face to face can be one of the pitfalls of trade show staff management. Kevin Eikenberry, chief potential officer of The Kevin Eikenberry Group in Indianapolis, has 4 tips for leading your trade show team in a virtual environment. Build solid relationships. Take the time to foster long-distance...

Attendees and exhibitors are embracing event mobile apps. But it’s important not to just put an app out there because it’s on your to-do list – offer something that adds value by carefully investigating the features in the event app solution. Juli Cummins, a Digital Media Marketing Coordinator from A2Z Inc., details the essential features of a successful event mobile app solution in her article, Features to Consider when Evaluating...