Designing your trade show booth is one of the most important steps in planning for your next event. During the planning stage focus on how you can strategically grab your target market’s attention and determinate your tactical trade show needs. Sharon Leicham, Merchandising Editor for SNEWS, offers design tips as she takes viewers on a tour of successfully-executed trade show booths in her video, “What Makes a Great Trade Show...

Are you ready to take your trade show exhibit overseas? Mike Thimmesch provides great tips to include on your planning check list in his article, “11 Quick Tips for International Exhibiting.” Plan ahead. Taking your trade show exhibit overseas requires more time, more money, more planning. Don’t wait to the last minute to start planning especially if this is your first international trade show. Do your research. Learn as much...

Having a limited budget doesn’t have to prevent you from attending a trade show. Properly planning for your next event is the best way to cut costs. Planning ahead can save you money by avoiding expensive last minute changes. Lisa Armstrong offers great ways to save money in her article, “25 Ways to Cut Costs.” Saving money can enable you to explore business opportunities and attend more trade shows. Check out these great ways...

Your trade show staff is your best asset at the trade show. A well-trained, enthusiastic staff helps promote the right brand image and is the key to making a good first impression with attendees. Trade show experts, Post Up Stand, provide great tips to motivate your staff in “Trade Show Tips – How to Motivate Your Staff.” Pre-show training. Properly train your team before the trade show. Training sessions should be held...

Skyline Exhibits provided Exhibitor Central with the ultimate planning guide your next trade show event. The guide offers tips for before, during, and after your next trade show. Download worksheets to help you manage your budget, set your objectives, design your booth space, and selecting your booth staff. Timelines are also available to ensure you are completing tasks in the planning process on time. Topics covered in the trade show planning...