The ideal trade show display vendor will be able to tailor an exhibit plan to your specific challenges and goals. They will form a strategic partnership with you and your business and help at every stage of the process. Alon Weiner, co-founder of Post-Up Stand, outlines the traits you should look for in potential vendors for your next event. Open Communication. Professional, committed vendors will be highly responsive. In the inquiry phase, look...

How do you make your trade show booth and your company stand out in a sea of competitors? Hayley Irwin, content creator for The Marketing Zen Group and The Trade Group, offers tips in 11 Ways to Improve Your Trade Show Experience. Some are helpful reminders about the basics, like putting your logo on everything, and others may inspire you to step up your trade show presence in new ways. All 11 tips are worth reading. Here are just some of the...

Choosing the right vendors for your next event is the key for a successful trade show experience. Not all vendors operate the same. Asking your vendors specific questions can help you save time and money. Don’t assume anything. Have a clear understanding with your vendors about the expectations for both parties. Use Alesandra Dubin’s article, “8 Questions to Ask Your Rental Vendor Before an Event,” as a checklist for your...

Everything is going digital from from calendars to trade show registration, . Digitally stored data can be easily managed by using the Internet and technology but can be vulnerable to information theft. Both you and your vendors should be equally concerned about the security of your event data. Be sure to ask the right questions to secure your data. If your vendor doesn’t seem to care, you should probably do business elsewhere. Traci...