Incorporating water elements, like waterfalls, into your trade show booth design can greatly enhance your exhibit. However, it is important to evaluate the risks if something goes wrong. Kristan Obeng of Exhibit City News, recently posted an article discussing the advantages and disadvantages of having water as part of your trade show booth design. Benefits of using water Water draws attention immediately. Your brand may be able to capitalize...

The price of airfare is always changing with the price of fuel continuously on the rise. Flight prices can quickly eat up the budget for your upcoming trade show or event. Consumer-Savings Expert, Andrea Woroch, has compiled a list of tips to help you find the best price available when searching for flights in her article, “Airfare Savings” for Exhibitor Online. Avoid Midday Flights. For most people, the ideal time to fly is midday. Flights...

Just as brick-and-mortar retail initially feared the impact of omnichannel retailers, the exhibition industry once worried that face-to-face could be replaced by virtual trade shows. According to Marty McGreevy, a 20-year veteran of the exhibition industry, there’s a parallel between how technology has influenced retail and trade shows. In both cases, the results have been for the better. In an article for Trade Show News Network (TSNN),...

Choosing the right vendors for your next event is the key for a successful trade show experience. Not all vendors operate the same. Asking your vendors specific questions can help you save time and money. Don’t assume anything. Have a clear understanding with your vendors about the expectations for both parties. Use Alesandra Dubin’s article, “8 Questions to Ask Your Rental Vendor Before an Event,” as a checklist for your...

Companies exhibit at international trade shows to create brand awareness, expand target audience and most importantly to increase sales. Exhibiting internationally has become increasingly popular for American companies. In the article, “Going Global?” Exhibitor Magazine explores the results from their research survey on US based businesses attending international trade shows. Survey Results 39 percent of exhibitors rent trade show...