The International Consumer Electronics Show is the largest trade show in the United States by far. It sets the standard for new exhibiting trends, and this year’s event featured over 4,000 booths. Exhibitor Magazine editor Travis Stanton walked a total of 40 miles over the course of 4 days to see every single exhibit. Here are a few of his favorites from CES 2016. Intel Corp. featured an extravagant stand full of activities and presentations....

Tradeshows require a large amount of resources. Hundreds of hours and countless dollars can be spent on a single event. Don’t let the excitement or pressure of a trade show hinder your ability to stay within your budget. Keep your eye on the details before, during, and after the show. Author, speaker, and event producer Susan Ratliff divulges common budget mistakes and how you can avoid them in her article, “5 Budget Busting Habits...

The first thing that attendees will notice is your booth design. A big thing to remember about trade shows is that you only have one chance to make a first impression. Participants can form opinions in as little as five seconds, giving you a very small window of opportunity to convert them into customers. The Trade Show Network Marketing Group has compiled a list of the top things to keep in mind when designing your next trade show...

The meetings industry is rapidly changing, and old practices just aren’t going to be as effective in the future. There is now a greater focus on connecting attendees, improving event quality, and making more personalized content. Marriott International has partnered with the Professional Convention Management Association to discuss insights from leading industry experts. The group has identified important upcoming trends and what we need to do...

Trade show marketing campaigns consist of many different strategies and techniques to catch the attention of attendees and prospects. One of the most effective and cost efficient methods of outreach is email marketing. Eric Dyson, Author at Nimlok Trade Show Marketing Tips, shares a few helpful hints for successful email marketing campaigns in his article, “Trade Show Marketing 101: Email Marketing Tips.” Before you write any content,...